Owner-to-owner conversations for independent DME suppliers.
A new show hosted by Sandy Sanders, a DME supplier owner herself. Owners share how they built their businesses: where their referrals come from, how they handle intake and compliance, and the moves that paid off.
What we talk about
Real stories from the people running independent supply companies. No vendors, no pitches, no scripts.
Referral growth
How owners found, earned and kept the prescribers and partners who send them orders.
Intake and compliance
What happens between an order coming in and the patient having the product, and staying audit-ready.
Operations
The hires, systems and changes that took a supply company to the next level.
Owner stories
How they got started, what was hardest, and what they wish they had known on day one.
Meet your host
Sandy Sanders co-owns independent DME supply companies and hosts The Durable Owner. She is also a fractional Chief Marketing Officer with more than 25 years of experience driving revenue, helping owner-led businesses build the marketing and sales systems behind their growth. Before entering the DME industry, she spent eight years at AT&T, rising to Director of Product Marketing for Mobility and IoT, where she owned a $5 billion annual revenue target and led marketing across more than 5,000 retail locations. She is the author of The 6-Figure Profit Path and previously hosted the entrepreneurship podcast Career Chic Confidential.
She started The Durable Owner to learn from the owners who have built something that lasts, and to share what works with every independent supplier.
Be a founding guest
We are booking owners of independent DME and HME supply companies for the inaugural season. It is free and there is nothing to prepare.
Know an owner with a great story?
Send us their name, company, and email or LinkedIn, plus a sentence on why they'd be a great guest. Sandy reads every nomination.
Email a nomination
Include the owner's name, company, and why they'd be a great guest. Send it to [email protected] from whichever email you use:
Get notified when we launch
Be first to hear the inaugural season in December 2026.